Marketing Communications Manager

Location: Huntsville, Alabama

Department: Marketing

Hours: 40 hours per week

Languages: English

In this role you will lead the development and delivery of the content strategy to educate and engage our customers on various channels while reporting to the Director, Business Development. You will be responsible for developing B2B messaging across all touch points inclusive of social media, press releases and targeted communications (i.e. emails, newsletters, etc.). We are looking for a dynamic, hands-on professional that is not only experienced in the day to day but also keen to bring our processes to the next level.

 Your tasks and responsibilities:

  • Lead strategic content planning, execution and measurement
  • Build and manage an editorial calendar to attract and engage our key audiences (including blogs, whitepapers, webinars, infographics, newsletters, social media, etc.)
  • Manage external resources and leverage internal resources to deliver relevant and timely communications
  • Partner across the organization (Sales, Customer Success, R&D, etc.) to drive consistency of content at all touch points and to ensure adherence to regulatory and legal guidelines
  • Support the organization and administration of our recurring training events and tradeshows
  • Track our website traffic through Google Analytics, Google Ads and SEMRush and lead initiatives for updates and improvements

 Your profile and skills:

  • 5+ years of communications experience, preferably in a B2B environment of technical, explanations-needy products
  • Proven ability to write to different audiences and in different styles based on business objectives
  • Experience managing and working collaboratively with external agencies including media/digital agencies and creative vendors
  • Working knowledge of content delivery and content management systems
  • Very good command of MS-Office
  • Team spirit with a structured and solution oriented approach
  • Ability to work across functional lines and be a good business partner
  • Fluent in English